too school for cool

Sometimes I will plan my outfit choices in advance - it doesn't happen that often though, as to be honest, I'm just not that organised, and it's usually only for important meetings. Most days, my goal when getting dressed, is to be comfortable - if I can manage to look effortlessly cool at the same time, it's a bonus!

My go-to label that oozes coolness without sacrificing comfort is American Retro. Parisian chic with an edgy street style, you can't beat it. Here are some of our favourite pieces in store at the moment: 

this coat & jeans combo is amazing

Vogue loves American Retro too - these jeans look great with denim!

Russian Elle magazine is also rocking American Retro.  

FYI these jeans are actually really flattering.  The dark patterns on light background have a slimming effect on the thighs - something I am all for even if it is an optical illusion!

Great layering pieces are a must for everyone's wardrobe, this navajo style cape/poncho not only keeps you warm but also kicks your look up a notch in the style stakes.